CLICK FRAUD:
This Click-fraud
occurs when a person or an automated computer program sham-clicks on a
pay-per-click advertisement and this is done for the purpose of generating a
change per click without having an actual interest in the ad’s content; which
is done by companies to deplete their competitor’s advertising budget or by
websites to gain revenue. This can be done by some web sites in order to
inflate their customer’s bill.
CLICK-BOTS also can be used for click fraud;
which are small pieces of code, spreading like viruses on many computers to
generate clicks from different IP Addresses. These Bots are generally
controlled remotely by the person who wishes to limit the clicks to ads that
can generate a real profit.
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