SPOTING BOT - Part Two

SPOTING BOT:

When a BOT or its friend is at work, the browser directs you to sites and pop under, and when you quit the browser, it gets re-launched after a few minutes. Chances are that your computer is part of a chain of online events which create NHT on the web, the purpose of which may be to attack a site or a server.

Malicious traffic, malware, hacking attempts, viruses, slows down the Internet and delay legitimate traffic and services. BOTs are used to target systems or take down web-sites, NHT generates fake clicks on advertisements to increase website statistics.

One of the perils of ignoring artificial web traffic is that it gets counted for real impressions for which clients end up paying.

Chirag Cherian, Director, Online PR at Perfect Relations, brand management firm says that, “Unless there is a curb on this practice of malicious NHT, one stands at risk of being duped by marketers, agencies and even clients.”

Recent studies have estimated BOT Traffic to be between 4% and 31% of total web traffic in the US; which in dollars 650 million and dollars 4.7 billion in wasted marketing spend.

A leading Chinese advertising technology company Miaozhen Systems says, “NHT caused advertisers in China to lose approximately $ 1.6 billion between July 2012 and June 2013.

continued..........part three